How It Works
The 90-Day Marketing Foundation
A structured engagement to build your marketing foundation — from messaging clarity to content engine to growth roadmap — in three focused phases.
Discovery & Foundation
Days 0–30
Build & Launch Assets
Days 30–60
Content & Cadence
Days 60–90
Days 0–30
Discovery & Foundation
We start by understanding your firm, your ideal clients, and your current digital presence. This phase establishes the messaging foundation and identifies quick wins.
StoryBrand messaging guide
Clear, client-focused messaging that positions your firm as the guide to their success.
Ideal client profiles
Define three ideal client profiles that represent your best opportunities.
Directory audit & optimization
Google My Business, Bing, and key directories cleaned up and optimized.
SEO baseline report
Current search visibility assessment with first fixes implemented.
Phase 1 Deliverables
- StoryBrand messaging framework
- Three ideal client profiles
- Google My Business optimization
- Directory listings cleanup
- SEO baseline report
- Competitive landscape review
Days 30–60
Build & Launch Assets
With the foundation set, we build and launch the core assets. This is where strategy becomes tangible — pages go live, content gets created, and your email system gets activated.
Landing pages
Up to 3 target audience landing pages with clear messaging and calls-to-action.
Blog articles
Up to 8 SEO-optimized articles to support a twice-per-week publishing cadence.
Email campaign
First newsletter/email campaign drafted and ready in your email platform.
LinkedIn refresh
Company page updated with new messaging, visuals, and positioning.
Phase 2 Deliverables
- Updated homepage copy framework
- 3 target audience landing pages
- Up to 8 blog articles
- First email/newsletter campaign
- LinkedIn company page refresh
- Meta descriptions & page titles
Days 60–90
Content & Cadence
The final phase focuses on launch and sustainability. We publish your content, establish your social presence, and deliver a complete roadmap for continued growth.
Social media starter kit
2 weeks of social content created and scheduled to establish consistent presence.
Content publishing
Blogs and landing pages published and live on your site.
12-month roadmap
Complete marketing roadmap with priorities and milestones for the year ahead.
Performance dashboard
Baseline metrics established with clear KPIs to track progress.
Phase 3 Deliverables
- 2 weeks of social media content
- All content published live
- Performance dashboard setup
- 12-month marketing roadmap
- Handoff documentation
- Ongoing support recommendations
The 12-Month Roadmap
At the end of 90 days, you'll have a clear plan for the year ahead with two distinct phases.
Build Visibility & Credibility
- Consistent blog publishing cadence
- Monthly newsletter campaigns
- SEO expansion and optimization
- Case studies and testimonials
- Social media consistency
Drive Growth
- Paid campaign pilots (Google, Meta, LinkedIn)
- Partner referral program development
- Upsell & cross-sell campaigns
- Video content program launch
- Advanced automation sequences
What happens after 90 days?
At the end of the foundation phase, you'll have a complete marketing system and roadmap. From there, you have options:
Execute independently
Take the systems, content, and roadmap and run with it using your internal team. We're here if you need support.
Ongoing partnership
Continue with monthly support for content creation, SEO expansion, campaign management, and strategic guidance.
Ready to build your marketing foundation?
Schedule a call to discuss your firm's situation and see if the 90-Day Foundation is the right fit.