About
Built by an operator, for operators
Decimal exists because professional service firms deserve marketing that reflects their standards — clear, credible, and built to last.
The origin
After years of working with professional service firms — watching them struggle with agencies that didn't understand their world, or trying to piece together marketing systems on their own — I built Decimal to fill a gap.
Most agencies sell tactics. They push the latest platform, the newest trend. But CPA and advisory firms don't need more noise. They need systems that work quietly in the background, generating leads and building relationships while they focus on client work.
This is operator-led marketing. No hype. No black boxes. Just clear systems that compound over time.
What I believe
Marketing should create clarity, not noise
Your marketing should make it easier for the right clients to find and choose you — not add complexity to your operations.
Systems beat campaigns
One-off campaigns have their place, but sustainable growth comes from systems that run consistently and improve over time.
Credibility is the foundation
For professional service firms, trust is everything. Marketing should reinforce your credibility, not undermine it.
AI is a tool, not a replacement
Practical automation can save significant time — but it should enhance your work, not replace the human judgment your clients value.
How I work
I'm not trying to be everything to everyone. Decimal is intentionally focused — on professional service firms, on practical systems, on measurable outcomes.
Direct partnership
You work directly with me, not an account manager who hands things off to junior staff. I understand your business and stay involved throughout.
Transparency
No black boxes. You'll understand what we're doing, why we're doing it, and what the results mean. Everything is documented and transferable.
Long-term thinking
I build systems designed to last. No shortcuts that create technical debt. No tactics that burn out. Just steady progress that compounds.
What I don't do
Being clear about limitations is as important as being clear about capabilities.
We're a good fit if...
We're not a fit if...
Think we might be a fit?
I'd be happy to discuss your firm's situation and see if there's a good match.