Engagement Models
Two ways to work together
Whether you need a complete foundation built or ongoing support to scale, there's an engagement model that fits your firm's needs.
90-Day Foundation
A complete marketing system built from scratch in 90 days.
What's included
Messaging & positioning
Complete messaging framework and brand voice
Website funnel
Homepage and landing pages that convert
Content engine
SEO foundation, initial content, newsletter setup
Automation setup
Lead follow-up, review requests, nurture sequences
12-month roadmap
Clear plan for continued growth after handoff
Best for: Firms ready to invest in building a complete marketing foundation that they can build on for years.
Ongoing Growth Support
Monthly partnership to continue building on your foundation.
What's included
Monthly content
Consistent publishing to build authority
SEO expansion
New pages, optimization, link building
Automation optimization
Refine sequences based on performance
Reporting & insights
Monthly reviews with actionable recommendations
Best for: Firms who've completed the foundation and want continued partnership for growth.
What to expect when working together
Clear communication and structured process — no surprises.
Weekly updates
Regular progress reports so you always know where things stand.
Direct access
Work directly with me — not handed off to junior team members.
Full documentation
Everything we build is documented and transferable.
No lock-in
Month-to-month after foundation. Earn the relationship, not enforce it.
Common questions
Do I need the 90-Day Foundation before ongoing support?
Generally, yes. The foundation creates the systems that ongoing support builds upon. However, if you already have solid messaging and a working website, we can discuss starting with ongoing support directly.
How much involvement is required from my side?
During the foundation phase, plan for 2-3 hours per week for feedback and collaboration. We handle the heavy lifting, but your input is essential for authentic messaging and positioning.
What tools do you use?
We work with your existing tools when possible. Common platforms include WordPress, Webflow, HubSpot, Mailchimp, ActiveCampaign, Calendly, and various CRMs. We recommend tools based on your needs, not vendor relationships.
Can you work with my existing website?
Yes. We can optimize and expand existing sites or build new. The approach depends on your current platform and what makes sense for your goals.
What about contracts?
The 90-Day Foundation is a fixed engagement. After that, ongoing support is month-to-month with 30 days notice to pause or end. We earn the relationship through results.
Ready to discuss which model fits?
Schedule a call to talk through your firm's situation and goals. We'll figure out together if there's a fit.
Schedule a Strategy Call